The media business is changing — and fast.
As Seth Godin notes, just about anybody can produce almost anything digital these days and the lines between free and mass content are blurring dramatically. The traditional definitions of content (packaged assets like article, song, or show) have blurred with the rise of social media and the remix/mashup economy.
At the same time, the massive increase in connected distribution means that producers can reach consumers with bespoke or limited content ways never seen before.
The likely winners in all of this: those producers or aggregators that can capture consumer attention and move beyond the selling of mass digital assets to providing either limited goods or marketing ongoing entertainment experiences.